Brief Create campaign relevant to Einhorn, their sustainable philosophy and their audience.
Idea A bottle recycling machine that gives condoms instead of money
Einhorn decided to tale this idea to promote their brand.
AD/CW Hunho Cho
Cris K Labuig
CD Felipe Galiano
In many countries, drinking on the streets before heading to a club is a social act which ends up trashing the city, for we tend to ‘forget’ out recycling habits when we are out having fun. At the end of that same night, having had a few too many drinks, the need to wear a condom can easily vanish from one’s mind, specially if there isn’t one in hand.
Einhorn is a German condom brand like no other. Thanks to a combination of sustainable and fair trade practices, they call themselves fair stainable, vegan friendly and ‘uber cool’.