Brief : Announce that now we must do seatbelt of back
Idea : Show how can you give damage to other passenger when you don’t take seatbelt of back
Brand : Korea Expressway Corporation
Advertise agency : Daehong Communication
Creative Director : Jiyeon Kang
Account Executive : Joonggu Yeo, Yousun Bae, Youngmin Kim, Beomjin Lee
Copywirter : Jinsoo Lee, Doha Cha
Art Director : Jinhyo Shin(senior), Hunho Cho
Director : Minho Oh