Netflix was looking for a way to provide consumers with memorable movie-watching experience based on their shows. So, we created the first tool that enables you to pair your favorite show with a distinct scent. It's the next level of TV streaming, a where all senses are engaged.

AD    Hunho Cho / Myeongseok Cheon
CW   Myeongseok Cheon
Year  2016
Clio Awards   Gold / Key Art

 

Product

This is the first tool that enables you to pair the perfect scent and Netflix show with whatever mood you want to be in.

 
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Magazine & Outdoor

Based on the function of air sprays, people can directly have an experience of Netflix in the Air features.

Promotion

Netflix starts promoting each show to announce that Netflix in the Air is first new product to arrive.